Feedback from the NZIBS Internet Entrepreneur course graduate, Debra Bradley.
Q: What was your experience with the Google Analytics tool? What useful information did you glean?
Using a ‘NZ Cities’ shortcut helped me to focus on my most significant website visitors, rather than becoming overwhelmed with too much detail. It’s useful to know the location of website visitors, and how long they spent on my website. It was particularly useful to find out when people in particular regions (whom I have recently contacted directly) have visited my website. That is GOLD to know.
Finding out which page people are landing on at my websites was especially useful. I was able to discover whether they were prompted by ads or blog or Google or a mention or endorsement of me on someone else’s page. I also found out how many pages they visited (on average) and the bounce rate. This was also valuable.
Debra Bradley, Nelson.